.site-header.site-header{color:var(--color-text-on-light);border-bottom-color:var(--line-light)}.site-header .primary-nav.primary-nav a{color:var(--color-text-muted-on-light)}.site-header .header-cta,.site-header .menu-trigger{border-color:var(--line-light);color:var(--color-text-on-light)}.site-header .brand:hover,.site-header .language:hover,.site-header .primary-nav a:hover{color:var(--color-text-on-light)}.site-header .mobile-panel{color:var(--color-text-on-dark)}.web-marketing-vertical[data-astro-cid-kk67ddcf]{overflow:clip}section[data-astro-cid-kk67ddcf]{position:relative}.web-hero[data-astro-cid-kk67ddcf]{border-bottom:1px solid var(--line-light);padding-block:clamp(8.5rem,12vw,11rem) clamp(5rem,7vw,6.5rem)}.hero-layout[data-astro-cid-kk67ddcf],.hero-copy[data-astro-cid-kk67ddcf],.stack[data-astro-cid-kk67ddcf]{display:grid}.hero-layout[data-astro-cid-kk67ddcf]{gap:clamp(3rem,6vw,6rem)}.hero-copy[data-astro-cid-kk67ddcf]{grid-template-columns:minmax(0,1.25fr) 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b[data-astro-cid-kk67ddcf]{border:1px solid var(--color-text-muted-on-light);background:var(--color-off-white);width:.5rem;height:.5rem;position:absolute;transform:rotate(45deg)}.selective-trace[data-astro-cid-kk67ddcf] span[data-astro-cid-kk67ddcf]:first-of-type{top:8%;left:4%}.selective-trace[data-astro-cid-kk67ddcf] span[data-astro-cid-kk67ddcf]:nth-of-type(2){bottom:5%;left:17%}.selective-trace[data-astro-cid-kk67ddcf] span[data-astro-cid-kk67ddcf]:nth-of-type(3){top:22%;left:31%}.selective-trace[data-astro-cid-kk67ddcf] span[data-astro-cid-kk67ddcf]:nth-of-type(4){bottom:12%;left:45%}.selective-trace[data-astro-cid-kk67ddcf] span[data-astro-cid-kk67ddcf]:nth-of-type(5){top:15%;left:57%}.selective-trace[data-astro-cid-kk67ddcf] b[data-astro-cid-kk67ddcf]{border-color:var(--color-accent);top:53%;transform:translateY(-50%)rotate(45deg)}.selective-trace[data-astro-cid-kk67ddcf] b[data-astro-cid-kk67ddcf]:first-of-type{left:69%}.selective-trace[data-astro-cid-kk67ddcf] 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.section-copy[data-astro-cid-kk67ddcf],.movement-one[data-astro-cid-kk67ddcf] .section-copy[data-astro-cid-kk67ddcf]{color:var(--color-text-muted-on-light)}.section-dark[data-astro-cid-kk67ddcf] .section-copy[data-astro-cid-kk67ddcf]{color:var(--color-text-muted-on-dark)}.editorial-grid[data-astro-cid-kk67ddcf],.positioning-grid[data-astro-cid-kk67ddcf],.website-grid[data-astro-cid-kk67ddcf],.acquisition-grid[data-astro-cid-kk67ddcf]{grid-template-columns:minmax(19rem,.9fr) minmax(23rem,1.1fr);gap:clamp(2.75rem,5vw,6rem);display:grid}.stack[data-astro-cid-kk67ddcf]{gap:2.5rem}.editorial-grid[data-astro-cid-kk67ddcf]>.vertical-principle,.positioning-grid[data-astro-cid-kk67ddcf]>.vertical-principle,.website-grid[data-astro-cid-kk67ddcf]>.vertical-principle,.acquisition-grid[data-astro-cid-kk67ddcf]>.vertical-principle{grid-column:2}.channels[data-astro-cid-kk67ddcf] .editorial-grid[data-astro-cid-kk67ddcf]>.vertical-principle,.positioning-grid[data-astro-cid-kk67ddcf]>.vertical-principle,.acquisition-grid[data-astro-cid-kk67ddcf]>.vertical-principle{grid-column:1/-1;max-width:72rem;margin-top:clamp(2rem,4vw,4rem)}.positioning-relations[data-astro-cid-kk67ddcf]{border-block:1px solid var(--line-light);align-content:center;margin:0;padding:0;list-style:none;display:grid}.positioning-relations[data-astro-cid-kk67ddcf] li[data-astro-cid-kk67ddcf]{font-family:var(--font-serif);padding:1.2rem 0;font-size:clamp(1.5rem,2.3vw,2.5rem)}.positioning-relations[data-astro-cid-kk67ddcf] li[data-astro-cid-kk67ddcf]+li[data-astro-cid-kk67ddcf]{border-top:1px solid var(--line-light)}.positioning-relations[data-astro-cid-kk67ddcf] li[data-astro-cid-kk67ddcf]:nth-child(2){padding-left:12%}.positioning-relations[data-astro-cid-kk67ddcf] li[data-astro-cid-kk67ddcf]:nth-child(3){padding-left:24%}.positioning-relations[data-astro-cid-kk67ddcf] 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i[data-astro-cid-kk67ddcf]:nth-child(4){width:96%;top:88%}.site-role[data-astro-cid-kk67ddcf] span[data-astro-cid-kk67ddcf]{background:var(--color-accent);width:1px;position:absolute;top:36%;bottom:12%;left:72%}.acquisition[data-astro-cid-kk67ddcf]{background:var(--color-charcoal-secondary);padding-block:clamp(7rem,11vw,10rem)}.attention-field[data-astro-cid-kk67ddcf]{min-height:26rem;position:relative}.attention-field[data-astro-cid-kk67ddcf] i[data-astro-cid-kk67ddcf]{background:color-mix(in srgb, var(--color-accent) 64%, var(--line-dark));height:1px;position:absolute;top:52%;left:4%;right:3%}.attention-field[data-astro-cid-kk67ddcf] span[data-astro-cid-kk67ddcf]{border:1px solid var(--color-text-muted-on-dark);width:.45rem;height:.45rem;position:absolute;transform:rotate(45deg)}.attention-field[data-astro-cid-kk67ddcf] span[data-astro-cid-kk67ddcf]:first-of-type{top:8%;left:8%}.attention-field[data-astro-cid-kk67ddcf] 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b[data-astro-cid-kk67ddcf]{left:52%;right:auto;transform:translate(-50%,-50%)rotate(45deg)}.selective-trace[data-astro-cid-kk67ddcf] b[data-astro-cid-kk67ddcf]:first-of-type{top:66%}.selective-trace[data-astro-cid-kk67ddcf] b[data-astro-cid-kk67ddcf]:nth-of-type(2){top:79%}.selective-trace[data-astro-cid-kk67ddcf] b[data-astro-cid-kk67ddcf]:nth-of-type(3){top:94%}.channels[data-astro-cid-kk67ddcf],.positioning[data-astro-cid-kk67ddcf],.website[data-astro-cid-kk67ddcf],.acquisition[data-astro-cid-kk67ddcf],.post-contact[data-astro-cid-kk67ddcf],.measurement[data-astro-cid-kk67ddcf],.tools[data-astro-cid-kk67ddcf]{padding-block:clamp(4.75rem,16vw,6.25rem)}.editorial-grid[data-astro-cid-kk67ddcf]>.vertical-principle,.positioning-grid[data-astro-cid-kk67ddcf]>.vertical-principle,.website-grid[data-astro-cid-kk67ddcf]>.vertical-principle,.acquisition-grid[data-astro-cid-kk67ddcf]>.vertical-principle,.measurement-grid[data-astro-cid-kk67ddcf]>.vertical-principle,.context-link[data-astro-cid-kk67ddcf]{grid-column:1}.positioning-relations[data-astro-cid-kk67ddcf] li[data-astro-cid-kk67ddcf]:nth-child(2),.positioning-relations[data-astro-cid-kk67ddcf] li[data-astro-cid-kk67ddcf]:nth-child(3){padding-left:0}.site-role[data-astro-cid-kk67ddcf]{max-width:22rem;min-height:9rem}.attention-field[data-astro-cid-kk67ddcf]{min-height:21rem}.attention-field[data-astro-cid-kk67ddcf] i[data-astro-cid-kk67ddcf]{width:1px;height:auto;inset:3% auto 3% 50%}.attention-field[data-astro-cid-kk67ddcf] span[data-astro-cid-kk67ddcf]:first-of-type{top:2%;left:8%}.attention-field[data-astro-cid-kk67ddcf] span[data-astro-cid-kk67ddcf]:nth-of-type(2){top:22%;left:auto;right:9%}.attention-field[data-astro-cid-kk67ddcf] span[data-astro-cid-kk67ddcf]:nth-of-type(3){top:41%;bottom:auto;left:18%}.attention-field[data-astro-cid-kk67ddcf] span[data-astro-cid-kk67ddcf]:nth-of-type(4){top:57%;left:auto;right:14%}.attention-field[data-astro-cid-kk67ddcf] span[data-astro-cid-kk67ddcf]:nth-of-type(5){top:70%;bottom:auto;left:28%}.attention-field[data-astro-cid-kk67ddcf] b[data-astro-cid-kk67ddcf]{width:min(10rem,58vw);height:3.5rem;inset:auto auto 1% 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