For companies
I can work directly with your organisation on consulting, design and execution, or step into a specific problem that needs to be understood and resolved.
Marco Franceschi
Strategy and technology consultant for business digital transformation
I don't start with technology.I start with what the business needs to become capable of doing.
Strategy, technology and execution become parts of the same project.
I work with companies and organisations to turn complex needs into practical, integrated and manageable digital systems.
Connections / 01
Companies don't always have a technology problem.Often, they have a connection problem.
Between strategy and tools.
Between teams and suppliers.
Between data and processes.
Between what the business wants to achieve and what its systems are actually able to do.
When these elements grow separately, complexity, costs and dependencies increase.
And even good solutions, considered individually, can produce a system that performs poorly as a whole.
That is where my work begins: understanding how the pieces fit together and building a shared direction.
System / Active
I don't look only at the project.I look at the system in which the project has to work.
A digital project rarely exists in isolation.
01Processes
02People
03Data
04Infrastructure
05Tools
06Decisions
The starting point is what you ask me to work on. The job is to understand together what conditions are needed for that project to work in practice.
That is why, before building, I look at the context, dependencies and objectives that can determine the outcome.
To avoid solving the wrong problem well.
Situations / 03
I can help when the problem doesn't fit neatly into a single box.
- 01
When you have an important digital project but no one is holding the overall direction together.
- 02
When tools, suppliers and processes have grown separately and now need to start working as one system.
- 03
When you want to introduce AI or automation and need to understand where they can create real value.
- 04
When an existing technology still works, but is beginning to limit what the business could do next.
- 05
When marketing, systems and the commercial process are not moving in the same direction.
- 06
When the project needs senior expertise that can step in, understand the context and cover what is missing.
You don't need to know which technology you need before we start. We can begin with the problem, the objective, or something that already exists and needs to evolve.
Tell me about the situationPROFESSIONAL EXPERIENCE
Experience built across different contexts
Technology, industry, services, digital and education have led me over the years to work with organizations that differ widely in size, structure and objectives.
Different experiences, one principle that has remained constant: understand the problem before choosing the tool.
Expertise / 04
Different capabilities.One view of the project.
I don't treat capabilities as separate services.
They are tools I use according to the problem we need to solve.
- 01
Strategy and digital transformation
Understand where to go, what to change and in what order. Build direction before adding more technology.
- 02
AI, automation and emerging technologies
Integrate new capabilities into business processes where they can create practical, measurable and sustainable value.
- 03
Systems and integrations
Connect tools, data and processes to build more coherent digital ecosystems and reduce the work needed to keep them together.
- 04
Web, marketing and acquisition
Design the path that connects positioning, digital presence, acquisition, conversion and commercial opportunities.
- 05
Infrastructure and reliability
Build the technical foundations services and systems need to operate reliably, securely and continuously.
- 06
Digital and professional training
Turn technology and methods into capabilities people can apply in their actual work.
The value is not in knowing many tools. It is in knowing which ones matter, which ones don't, and how to make them work together.
Method / 05
Understand first.Then decide what to build.
The method is structured. The solution is not predetermined.
- 01
Understand the context
Start with the right questions, observe what already exists and understand where intervention is genuinely worthwhile.
- 02
Define the problem
Separate symptoms, causes, constraints and objectives before choosing a solution.
- 03
Design and build
Create a solution aligned with the intended outcome, using the technologies and capabilities the project actually needs.
- 04
Verify
Define what “working” will mean before we begin and check the result throughout the process, not only at the end.
I don't start from how much we can build. I start from what is worth building.
Experience / 06
Different experiences.The same way of approaching problems.
I have worked across digital, technical and industrial environments, in Italy and abroad.
Very different experiences that taught me how wide the gap can be between a project that is correct on paper and something that actually works in the real world.
Over the years, digital became the centre of my work, but the way I approach problems began much earlier.
I didn't replace my previous experience with digital. I brought it into digital.
~30 years around technology and systems~20 years with digital at the centre of my professional workproject experience in Italy and abroadconsulting · business · training · execution
Perspective / 04
My work has changed many times.The way I approach problems, much less.
Curiosity, autonomy, responsibility and a certain unwillingness to settle for the first available solution have followed me throughout my career.
I am interested in understanding how things work, where they can be improved and, above all, what can become possible when capabilities that are usually treated separately are brought together.
Today that approach shapes the projects I work on: from strategy to AI, from digital systems to automation, from marketing to infrastructure.
Insights / 08
Better decisions start with better understanding.
Technology and markets change quickly.
Insights is where I analyse scenarios, problems and changes that can have practical consequences for businesses.
Not tutorials built around a tool.
Analysis designed to understand what is changing, why it matters and which decisions it may require.Browse all insights
Engagement / 09
I can join a project in different ways.
For partners, designers and suppliers
I can contribute specialist expertise, strategic support, coordination or hands-on project work, integrating with the professionals already involved.
The role, level of involvement and duration depend on the project. I don't start from a predefined engagement model.
Contact / 10
Do you have a problem to solve, a project to evolve or an idea to turn into something concrete?We can start there.
First we understand the situation together. Then we decide what is worth building.
Let's talk about your project